Brightroll, the world’s largest video ad network, surveyed media buyers and ad executives for the 3rd year in a row. The mission? To gauge their opinions about the state of the industry. While everyone expected an uptick in video ad spend, no one was quite ready for this year’s numbers:
More than 80% of respondents plan to shift their ad spend from display to online video
65% plan to reallocate campaign dollars from TV to online video
91% of agency respondents were in read more…
Augmented Reality is the process of superimposing metadata onto a video feed. When that video feed comes from a smart device like Android or the iPhone things get interesting. The technology marries GPS, local maps, a digital compass and specialty “data layers” to produce real time images featuring clickable highlights for shopping, banking, transportation and other information.
Seeing is Believing
One of the quickest ways to grok augmented reality is with this short video clip by Layar, a Dutch company producing a read more…
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