The 95% of Behavior Marketers Ignore. Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess of 70 mph, responding to hundreds of cars around him, without any conscious control of his  actions for at least 10 minutes. Read more »