Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met … [Read more...]
More than half of American adults look online for health information.
July 2, 2009 By Leave a Comment
What this means for your digital marketing initiatives The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. 41% of e-patients have read someone … [Read more...]
How to manage your video budget during a recession
April 8, 2008 By Leave a Comment
A lunch with Gene Faba, President Volvox Motion This week's Pho Friday with Gene Faba - a lunch event where experts in the business swap wisdom for noodles - highlighted the problems of any executive trying to manage a video production line item in their budget. … [Read more...]
Demystify technology: How to explain content management to your boss
March 2, 2008 By Leave a Comment
There are two ways to explain almost anything: simply or with great complexity. Ironically the former takes more intellectual horsepower than the latter. An example: Suppose you were asked to brief your boss on “Content Management Systems” for the web. You know, the powerful … [Read more...]
The Bob Vila of New Media
February 26, 2008 By Leave a Comment
When I remodeled a 3-story townhouse in Washington DC it was quite the learning experience. Beyond the mystery and amazement that transpires when you open floors, ceilings and walls in a 100-year old structure, nothing prepared me for my general contractor. He was a good guy … [Read more...]