John Mack of the Pharma Marketing Blog hosted a fascinating, by invitation only conference call today to discuss the first-ever pharma branded Tweet for Novo Nordisk’s Levemir™. Never one to mince words, Mack suggested in the invitation that:
Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!
Novo Nordisk Selectively Copies & Edits Kimball’s Tweets
With such a provocative invitation you can imagine that the call consisted almost entirely of health care advertising, public relations and promotions agencies. Until each of the speakers read more…