Patient education reduces readmissions and ER visits

Patient education makes good business sense for hospitals and pharmaceutical companies

You’ve always known that patient education was important, but did you know it also makes excellent business sense? Healthcare Finance News reports that: Patients who have a clear understanding of their after-hospital care instructions are 30 percent less likely to be readmitted … [Read more...]

7 Things To Do When You’re Dead In Health Care

patient education at time of diagnosis - 7 things to think about

Patient Education = Too Much Reading When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water.  In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. From hallucinatory … [Read more...]

Health Care Marketing on YouTube – A Tale of Two Channels

goinsulin

As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as "corporate communications … [Read more...]