You’ve always known that patient education was important, but did you know it also makes excellent business sense? Healthcare Finance News reports that: Patients who have a clear understanding of their after-hospital care instructions are 30 percent less likely to be readmitted or visit the emergency department than patients who lack this information. Read more »

. Patient Education = Too Much Reading. When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water.  In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. Read more »

As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as “corporate communications meets the kitchen sink.”   But it’s product promotion where things really get interesting. Sixty Second Case Studies. Read more »