Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media. Key content includes: Pharma Internet Marketing Today, Past and Present. Read more »

The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led by Rebecca Murtagh of Karner Blue Marketing.  In the audience were senior pharmaceutical marketers with active projects, so their questions tended to be insightful and interesting.  Here are the top 3 discussions from that day’s workshop. Give Your Site The Common Sense Test. Read more »

As reported in MediaPost Marketing Daily,  the results are in from marketing services firm Epsilon.  Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing…  While an in-person conversation still topped the list of sources for new information, Epsilon reported that receiving an email from a physician was significantly less desirarble at just 14%.   Other findings include: Consumers who opt to receive emails from pharmaceutical companies are more likely to fill prescriptions and take them properly (42% of respondents said the emails have a direct impact on such offline activities). More loyal to the sender’s products and brands (60% said they have a more favorable opinion of the senders, 53% expressed more loyalty to those products and brands, and 44% said they are more likely to stay on a drug). Read more »

As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as “corporate communications meets the kitchen sink.”   But it’s product promotion where things really get interesting. Sixty Second Case Studies. Read more »

In pharmaceutical marketing they’re known as “Key Opinion Leaders.”  In medical device sales they’re “super surgeons.” And In social media networks, they’re the people with they greatest number of friends. Uncovering these individuals is the easy party. Read more »