Tag Archives: pharmaceutical marketing

Posted in Mobile Medical Apps on March 15th, 2011 by Mark Hollander

Top 3 Prescription Drug Reminder Apps for Apple Devices

Prescription Drug Reminders and That Pesky Privacy Problem

Mobile medical applications designed specifically for patients provide pharmaceutical manufacturers with an opportunity to build brand loyalty, adherence and revenue.

With that in mind we took a look at three of the most popular Apple iPhone/ iPad apps to see which would do the best job of reminding patients to take their medication and help them create a historical log of adherence.

Dosecast
Intelecare
RxmindMe

What we found surprised us: not only was there a wide variance in read more…

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Posted in Mobile on January 22nd, 2011 by Mark Hollander

The Ultimate e-Patient: Why Pharmaceuticals Should Pay Attention to Steve Jobs

What a roller coaster of a week it’s been for Apple CEO Steve Jobs. On Monday he announced another medical leave. On Tuesday Apple reported quarterly earnings of $26.74 billion and a record net quarterly profit of $6 billion.  According to apple that’s a 71% revenue growth and 78% earning growth.

Now the CEO who brought you the iPhone, the iPad and record earnings embarks on a personal mission for health. He represents “the ultimate” e-Patient chasing medical information in a read more…

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Posted in Mobile Video on January 4th, 2011 by Mark Hollander

Video or Print: Which Is More Powerful?

For pharmaceutical companies, the price of ignoring online video in communications strategy is high. Without a video presence on corporate portals and YouTube, both Brand and Company are at risk for relinquishing control of their story. Or rebuttal.

Consider how the pharmaceutical pricing story is so closely tied to Good Manufacturing Practices. A pharmaceutical company’s products are difficult to research, discover and bring to market; and once approved for use in the U.S., are manufactured under exacting conditions.

The press coverage of read more…

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Posted in Medical-Education on July 2nd, 2009 by Mark Hollander

More than half of American adults look online for health information.

pew internet and american life project logo

What this means for your digital marketing initiatives

The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world.

41% of e-patients have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
24% of e-patients have consulted rankings or reviews online of doctors or other providers.
24% of e-patients have consulted rankings or reviews online of hospitals or read more…

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Posted in Social Media on June 24th, 2009 by Mark Hollander

Are Branded Pharma Tweets Banal?

ePharma Pioneer Club on Facebook

John Mack of  the Pharma Marketing Blog hosted a fascinating, by invitation only conference call today to discuss the first-ever pharma branded Tweet for Novo Nordisk’s Levemir™.  Never one to mince words, Mack suggested in the invitation that:

Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!
Novo Nordisk Selectively Copies & Edits Kimball’s Tweets

With such a provocative invitation you can imagine that the call consisted almost entirely of health care advertising, public relations and promotions agencies. Until each of the speakers read more…

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Posted in Social Media on May 22nd, 2009 by Mark Hollander

Eularis Releases “eMarketing Using Social Media” Report

Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.

Key content includes:

Pharma Internet Marketing Today, Past and Present
Creating an Effective On-line Strategy
Building a Trusted On-line Pharmaceutical Brand
Where it All Began: Web sites
Where it Moved: eDetailing and eLearning
Where We Are read more…

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Posted in Medical-Education on March 4th, 2009 by Mark Hollander

Consumers Prefer To Learn About Drugs Online

epsilon

As reported in MediaPost Marketing Daily,  the results are in from marketing services firm Epsilon.

Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing…

While an in-person conversation still topped the list of sources for new information, Epsilon reported that receiving an email from a physician was significantly less desirarble at just 14%.   Other findings include:

Consumers who opt to receive emails from pharmaceutical companies are more likely to fill prescriptions and take read more…

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