Patients and physicians are increasingly relying upon digital word of mouth - Twitter, YouTube, Facebook - for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on "data-driven … [Read more...]
3 Things You Need to Know About Pharma Search Marketing
March 10, 2009 By 1 Comment
The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led by Rebecca Murtagh of Karner Blue Marketing. In the audience were senior pharmaceutical marketers with active projects, so their questions tended to be insightful and interesting. … [Read more...]
Consumers Prefer To Learn About Drugs Online
March 4, 2009 By Leave a Comment
As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon. Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing... While an in-person conversation … [Read more...]
Health Care Marketing on YouTube – A Tale of Two Channels
February 23, 2009 By Leave a Comment
As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as "corporate communications … [Read more...]
Tools To Visualize Your Facebook Network
January 31, 2009 By 12 Comments
In pharmaceutical marketing they're known as "Key Opinion Leaders." In medical device sales they're "super surgeons." And In social media networks, they're the people with they greatest number of friends. Uncovering these individuals is the easy party. Finding out how and … [Read more...]