Video Search Strategy and Optimization for Healthcare
As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon. Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing... While an in-person conversation … [Read more...]
Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There's little regulatory guidance and lots of risk. Watch out for hype Just … [Read more...]
URCH reports in their newly available Cancer Market Trends 2008 - 2012 that Roche is expected to overtake Amgen as the top seller of oncology products. Only Genentech and Merck are expected to post double digit growth, causing a shift in balance for former leaders anofi-Aventis, … [Read more...]
Drug, biologics, and device manufacturers can now distribute journal articles detailing off-label use of their products according to Medical Marketing Media and information posted in The Federal Register this week. Don't Ask. Don't Tell. For pharmaceutical, biotechnology … [Read more...]
To many business people information technology is neither "sexy" nor very interesting. To persuade this type of audience you need to appeal to both mind and heart. In working with time-starved pharmaceutical and medical device marketers, we've met with great success using a one-two … [Read more...]