As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon. Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing... While an in-person conversation … [Read more...]
Roche to hit top in cancer sales by 2012
URCH reports in their newly available Cancer Market Trends 2008 - 2012 that Roche is expected to overtake Amgen as the top seller of oncology products. Only Genentech and Merck are expected to post double digit growth, causing a shift in balance for former leaders anofi-Aventis, … [Read more...]
FDA OKs Journal Articles for Marketing Off-Label Uses
Drug, biologics, and device manufacturers can now distribute journal articles detailing off-label use of their products according to Medical Marketing Media and information posted in The Federal Register this week. Don't Ask. Don't Tell. For pharmaceutical, biotechnology … [Read more...]
How to Sell I.T. Projects Using Emotions
To many business people information technology is neither "sexy" nor very interesting. To persuade this type of audience you need to appeal to both mind and heart. In working with time-starved pharmaceutical and medical device marketers, we've met with great success using a one-two … [Read more...]