The pharmaceutical industry cannot blog. That’s one takeaway I had in reading a white paper by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw, LLP. Read more »

The buzz today at the opening day of ad:tech was Google’s announcement of their solution to “the Facebook Problem”: The OpenSocial API. Networks like Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have all announced their participation and will soon be “talking to each other.” Now here’s why you should care about something as geeky as an Application Programming Interface. Read more »

Working in multiple languages used to be a drag but it is getting easier to get things done. Windows Live Translator is a new tool that may belong in your arsenal. A free service, it translates text from English to German, Dutch, French, Spanish, Portuguese, Italian, Korean, Chinese, Japanese, and Russian. Read more »

Pharmaceutical Executive guest columnist Sander Flaum has written a wonderful sketch of the 80/20 rule entitled “Leadership: Pareto’s Principle” It’s a quick read and for those of us who work in Sales and Marketing is particularly relevant: “…a recent study of 25,000 salespeople in 160 industries, which concluded that 55 percent of them were ill-suited to salesmanship; half of the remainder sold “the wrong thing in the wrong place.” Conclusion: 20 percent produced 80 percent of the sales.” Mr. Read more »