Tag Archives: Problem Solving

Posted in Mobile on February 4th, 2011 by Mark Hollander

iPads In Hospital: A Wicked Case of Tablet Fever

google-medical-ipad

iPads 2011: The Year of Mobile Medical Media

Stacey Homan, marketing specialist at AtriCure, blogged that 70% of Hospitals are going to deploy iPads in 2011.  This makes sense, as more than half of physicians are already using a healthcare application on a smart phone. Personally my own physician uses an iPhone. And when I get back home, I look up drug-drug interaction using Epocrates, (which once prevented a potentially fatal prescribing error).

iPad fever has also spread to thought leaders like read more…

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Posted in Mobile Video on May 20th, 2009 by Mark Hollander

FDA Owes Health Care Marketers Better Guidelines for Online Media

The Wall Street Journal Health Blog

It’s not easy for a health care marketer making the leap from broadcast to broadband.  As reported by Jacob Goldstein in the Wall Street Journal’s Health Blog,  Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER from the PainAwareness.org site.

What strikes me as interesting is that PainAwareness is a site intended for health care practitioners and goes so far as to offer CME.  Would this have been different had the read more…

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Posted in Social Media on February 4th, 2009 by Mark Hollander

CDC Uses Social Media for Peanut Recall

The Centers for Disease Control (CDC) is making excellent use of social media tools in service to public health with a page devoted to the peanut and peanut-containing product recall.  The tools and resources for consumers include:

Blogs
eMail Subscriptions
Health-e-Cards
Mobile Information
Online Video
Phone/Email
Podcasts
RSS Feeds
Social Networks
Badges for Social Networks
Twitter
Virtual Worlds
Web Sites
Widgets

Leadership from a dot.gov?

That’s right.  A government agency long associated with slow response times to critical foot safety issues has set the example for health care communications at large.  The American Association of Health read more…

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Posted in 100 Day Plan on May 6th, 2007 by Mark Hollander

How To Calculate Bang-For-The-Buck Using Mind Maps

Sometimes you need to figure out which of your projects are delivering the most “bang for the buck.” One way to do this is with weighted decision making. This screencast demos how to integrate Excel data with Mind Maps and some custom code to create a visual tool set for a metrics driven problem. [click graphic to launch screencast]

To keep it fun, we created a scenario where you are suddenly wealthy and have decided to move to New York City. read more…

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Posted in 80/20 Rule on March 1st, 2007 by Mark Hollander

I Look Good With A Five O’Clock Shadow But I Still Use Ockham’s Razor

Why make things more complicated then they need to be? Why add features to a marketing program that at best qualify as “nice to have”? Because we are all scared of acknowledging that sometimes, Less is More.

William of Ockham was a 14th century English Franciscan friar and logician who stated “entities should not be multiplied beyond necessity.” This has come to be known as Ockham’s Razor. Cut away all that is not necessary. In the ensuing seven centuries this “razor” read more…

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