Video Search Strategy and Optimization for Healthcare
It's not easy for a health care marketer making the leap from broadcast to broadband. As reported by Jacob Goldstein in the Wall Street Journal's Health Blog, Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER … [Read more...]
The Centers for Disease Control (CDC) is making excellent use of social media tools in service to public health with a page devoted to the peanut and peanut-containing product recall. The tools and resources for consumers include: Blogs eMail Subscriptions Health-e-Cards Mobile … [Read more...]
To many business people information technology is neither "sexy" nor very interesting. To persuade this type of audience you need to appeal to both mind and heart. In working with time-starved pharmaceutical and medical device marketers, we've met with great success using a one-two … [Read more...]
How The 80/20 Rule and Quick Thinking Saved Apollo 13 From Burning Up in the Atmosphere Apollo 13 was supposed to be NASA's third manned-lunar-landing mission but things didn't turn out well. Two days into the mission the spacecraft was crippled by an explosion in oxygen tank … [Read more...]
It turns out that what you instinctively knew all along is in fact true: "more is less." Psychologist Barry Schwartz, PhD in "The Paradox of Choice: Why More is Less" makes the case: "The presumption is, self-determination is a good thing and choice … [Read more...]