“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss. On your iPod, you want more signal and less noise.
And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise.
He suggests that some of this noise is attributable to the two groups who benefit: Marketers and the Monitors.
Marketers – looking for a more cost-effective way to read more…