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More than half of American adults look online for health information.

July 2, 2009 By Mark-Hollander Leave a Comment
pew internet and american life project logo

What this means for your digital marketing initiatives The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. 41% of e-patients have read someone … [Read more...]

Filed Under: Analytics Tagged With: fda guidance, health care communicators, health information, medical device manufacturers, New Media, roi metrics, trends

Social Media is mired in a massive hype cycle

May 23, 2009 By Mark-Hollander 1 Comment
cosinity-logo

"Signal to Noise" refers to the ratio between the desired signal - music for example - to noise like static and hiss.  On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications … [Read more...]

Filed Under: Social Media Tagged With: 80/20 rule, facebook, roi metrics, trends

Pharma DTC Spending Will Decline in 2009. Long Live ROI

February 3, 2009 By Mark-Hollander Leave a Comment
dtc-down-the-tubes

DTC is going to tank Richard Meyer over at World of DTC Marketing says that "DTC spending is going to tank" for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the … [Read more...]

Filed Under: Marketing Tagged With: budgeting, DTC advertising, roi metrics