What this means for your digital marketing initiatives. The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. Read more »

“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss.  On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise. Read more »

DTC is going to tank. Richard Meyer over at World of DTC Marketing says that “DTC spending is going to tank” for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the company’s balance sheet. Read more »