Group 8020 Blog → Posts Tagged ‘roi metrics’

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    More than half of American adults look online for health information.

    July 2nd, 2009

    pew internet and american life project logoWhat this means for your digital marketing initiatives. The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. Read more »

    Social Media is mired in a massive hype cycle

    May 23rd, 2009

    just-signal logo“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss.  On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise. Read more »

    Pharma DTC Spending Will Decline in 2009. Long Live ROI

    February 3rd, 2009

    DTC is going to tank. Richard Meyer over at World of DTC Marketing says that “DTC spending is going to tank” for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the company’s balance sheet. Read more »