In the 1989 hit baseball movie “Field of Dreams” Kevin Costner hears a voice while walking through his Iowa cornfield: “If you build it, he will come.” He then sees a vision of a baseball field, builds it and everything works out in the end. But health care sites – both branded and unbranded – are not cinema. What happens if you build it and no one comes?
Search Engine Marketing: What Google Really Sees
Search Engine Marketing (SEM) may not be as read more…