As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.   An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order. Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook. Read more »

In the 1989 hit baseball movie “Field of Dreams” Kevin Costner hears a voice while walking through his Iowa cornfield: “If you build it, he will come.”  He then sees a vision of a baseball field, builds it and everything works out in the end. But health care sites – both branded and unbranded – are not cinema.  What happens if you build it and no one comes? Read more »