Video Search Strategy and Optimization for Healthcare
As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn't difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects … [Read more...]
In the 1989 hit baseball movie "Field of Dreams" Kevin Costner hears a voice while walking through his Iowa cornfield: "If you build it, he will come." He then sees a vision of a baseball field, builds it and everything works out in the end. But health care sites - both branded … [Read more...]