What this means for your digital marketing initiatives. The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. Read more »

“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss.  On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise. Read more »

URCH reports in their newly available Cancer Market Trends 2008 – 2012 that Roche is expected to overtake Amgen as the top seller of oncology products. Only Genentech and Merck are expected to post double digit growth, causing a shift in balance for former leaders anofi-Aventis, AstraZeneca and Johnson & Johnson. Read more »