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Have you even been asked “what is twitter?” Twitter can be difficult to explain because it’s text driven and we humans like a good graphic. A twitter search will provide results by no meaning. Pharmaceutical executives who need meaningful answers in a hurry might want to check Health Tweeder / TwitterHub, a Twitter App that:
Answers the question “what is twitter” in just one slide
Translates Twitter Search into Twitter Answers
Runs in any browser like read more…
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Video is all about the power of imagery. So what happens when you apply visualization techniques to the social media landscape? In the beginning, you just have fun. That was what Randall Munroe, founder of XKCD did in 2007 when he illustrated the relative size of social media sites like MySpace, Friendster, Orkut and others.
Now, 3 Years later, Flowtown, a company that “helps businesses turn email contacts into engaged customers” has updated that map – with the same art direction read more…
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Social Media guru Jonathan Richman and author of Dose of Digital blog, writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met the full criteria for adverse event reporting, pharma may in fact be over-sensitized to the issue.
Do AER staffing requirements prevent social media dialogue?
Assuming that the Nielsen study is statistically significant (is a sample size of 500 read more…
John Mack of the Pharma Marketing Blog hosted a fascinating, by invitation only conference call today to discuss the first-ever pharma branded Tweet for Novo Nordisk’s Levemir™. Never one to mince words, Mack suggested in the invitation that:
Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!
Novo Nordisk Selectively Copies & Edits Kimball’s Tweets
With such a provocative invitation you can imagine that the call consisted almost entirely of health care advertising, public relations and promotions agencies. Until each of the speakers read more…
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We advise clients to ALWAYS “register an account on Twitter for both the brand and company well in advance of needing it for crisis communications.” You don’t even have to use it, just be prepared. It’s like putting batteries in the smoke detector: it’s no fun climbing the ladder to do it, but you’ll be grateful at 3AM when it alerts you.
So it’s interesting to note that Twitter is experimenting with “Verified Accounts” which promise the imprint of authenticity on read more…
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As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day.
Truth in Numbers: One Month at a Time
The savvy communicator will want to take this with a grain of salt however. While MySpace leads the way in video streams its time on site is decreasing dramatically. read more…
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Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.
Key content includes:
Pharma Internet Marketing Today, Past and Present
Creating an Effective On-line Strategy
Building a Trusted On-line Pharmaceutical Brand
Where it All Began: Web sites
Where it Moved: eDetailing and eLearning
Where We Are read more…
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