Twitter Experiments With Verified Accounts: You Avoid Brand Hijacking

screen grab of Twitter's beta program for verified accounts

We advise clients to ALWAYS "register an account on Twitter for both the brand and company well in advance of needing it for crisis communications."  You don't even have to use it, just be prepared.  It's like putting batteries in the smoke detector: it's no fun climbing the … [Read more...]

MySpace is Top Ranking Social Media Site When Ranked by Video Streams

my-space-logo

As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Truth in Numbers: … [Read more...]

Eularis Releases “eMarketing Using Social Media” Report

Patients and physicians are increasingly relying upon digital word of mouth - Twitter, YouTube, Facebook - for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on "data-driven … [Read more...]

Twitter in plain English

CommonCraft released a wonderful 2 1/2 minute video that explains: What the heck is Twitter? Why would ordinary people (read non-geeks) like to use it? What that person tapping on their mobile phone might actually be doing Best of all, this video's got nothing to sell … [Read more...]

Hey Marketing Communications Managers – Don’t Let This Happen To You

#motrinmoms - a screen grab from the now infamous online ad

Twitter, the popular social media messaging site, has been all ablaze about "Motrin-Moms."  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice … [Read more...]