Tag Archives: unbranded

Posted in Mobile Video on February 25th, 2011 by Mark Hollander

Online Video Year in Review – comScore Report

Viewers, Engagement and Viewing Hours For Online Video Continues To Grow

Life Sciences marketers and advertisers will want to take note of comScore’s “2010 Year US Digital Year in Review” (simple registration required). Online video viewership, the rise of mobile media and the rise of online television sites like Hulu require medical marketing executives to rethink their FY2011-FY2012 budgets.

What You Need To Know: Sixty Second Version

An average of 179 Million Americans watched online video each month in 2010
Engagement levels also rose, read more…

No Comments

Posted in Social Media on February 23rd, 2009 by Mark Hollander

Health Care Marketing on YouTube – A Tale of Two Channels

As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as “corporate communications meets the kitchen sink.”   But it’s product promotion where things really get interesting.

Sixty Second Case Studies

Let’s take a quick look at two great uses of YouTube for pharmaceutical marketing:

Sanofi-Aventis’ “Go Insulin YouTube Channel” for Lantus
AstraZeneca’s “My Asthma Story YouTube Channel” for Symbicort read more…

Comments Off