As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as "corporate communications … [Read more...]
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Health Care Marketing on YouTube – A Tale of Two Channels
Filed Under: Social Media Tagged With: patient education, pharmaceutical marketing, unbranded