The beloved Google homepage was taken over for 36 hours this weekend by the hijinks of the Google Doodle Team. No mere doodle, but a full blown video tribute to Charlie Chaplin on what would have been his 122nd birthday. It’s cute, clever and confirms that online video is poised to take over search.
Pharmaceutical and medical device brand teams are taking note. This is the first product launch – albeit a birthday tribute – using online video on Google, the read more…
If Moses Were Cecil B. DeMille He’d Follow This List
Because search engines were designed to crawl text, not pixels, the art of Video SEO (search engine optimization) is particularly important to pharmaceutical brands looking to be found organically on the web. In fact, were legendary film director Cecil B DeMille alive today, he’d probably cast Charlton Heston not as Moses but a video SEO prophet. And they’d be sure to take a look at Tina Fotopoulou’s 10 commandments of Video read more…
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As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.
An ill-defined and conveniently vague term that can mean almost anything, including:
Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order
Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook
Leveraging long tail keywords which draw smaller read more…