Patients and physicians are increasingly relying upon digital word of mouth - Twitter, YouTube, Facebook - for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on "data-driven … [Read more...]
FDA Owes Health Care Marketers Better Guidelines for Online Media
May 20, 2009 By Leave a Comment
It's not easy for a health care marketer making the leap from broadcast to broadband. As reported by Jacob Goldstein in the Wall Street Journal's Health Blog, Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER … [Read more...]