Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media. Key content includes: Pharma Internet Marketing Today, Past and Present. Read more »

It’s not easy for a health care marketer making the leap from broadcast to broadband.  As reported by Jacob Goldstein in the Wall Street Journal’s Health Blog,  Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER from the PainAwareness.org site. What strikes me as interesting is that PainAwareness is a site intended for health care practitioners and goes so far as to offer CME.  Would this have been different had the site required registration?  Hard to say as the guidelines are so antiquated (who uses diskettes for distribution anymore?) Until FDA issues usable, contemporary guidelines for online media, marketers would be well advised to leverage technology like YouTube’s Video Annotations in their online media.  This technology enables pharmaceutical, biotech and medical device marketers to embed hyperlinks to relevant information at key points in the video.  For example: Add background information about the video. Read more »